Friday, May 11, 2007

High-Tech Solution Catches Old-School DVD Thieves

"Meanwhile, NXP, a leading promoter of near-field communication technology, is betting that RFID-enabled optical disks will boost NFC's penetration. Optical disks can use either high-frequency (13.56-MHz) or ultrahigh-frequency (915-MHz) RFID inlays. NFC technology taps short-range HF RFID tags. Reynaerts said consumers might one day use an NFC-capable mobile phone to purchase antitheft-enabled DVDs integrated with HF RFID inlays.

Under that scenario, he said, a consumer might receive a promotional pack of 10 DVD disks from a service provider and decide to watch only three of the films. The consumer would use an NFC-enabled mobile phone as a scanner to activate the selected disks and would return the rest."

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