Some background stuff on NFC should you need it
"The Near Field Communication (NFC) Forum is a non-profit industry association that promotes the use of NFC short-range wireless interaction in consumer electronics, mobile devices and PCs. The NFC Forum supports implementation and standardization of NFC technology to make it easier to get information, easier to pay for goods and services, easier to use public transport, and easier to share data between devices"
Wikipedia: Near Field Communication
"Near Field Communication Technology or NFC, is a short-range wireless technology mainly aimed at usage in mobile phones. It is jointly developed by Sony and NXP."
Nokia NFC editorial with video:
"Near Field Communication in a mobile phone makes many day-to-day tasks more convenient for consumers. Based on a short-range wireless connectivity, Near Field Communication is designed for intuitive, simple and safe interaction between electronic devices."
First Large-Scale Near Field Communication Trial in North America:
Includes various background pdf's and images from the trial at the Philips Arena in Atlanta